February 28, 2012

Fashion Bloggers and Brandwashing

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A few weeks ago Syed, at Dapper Kid, wrote a great post about fashion bloggers and transparency. I commented on how I doubted the transparency of Jak & Jil at times. My viewpoint was formed after seeing way too many black quilted vintage (?) Chanel shoulder bags and a certain type of phone in a series of posts on Jak & Jil. These high gloss street style bloggers have always left me with my doubts - it's time to move on marketers. Today, in my reader, four new posts from Jak and Jil came in - each titled Tommy Ton for Club Monaco. Thank you Mr. Ton, for your transparency. I, for one, greatly appreciate it.

For more on brandwashing take a peak at Martin Lindstrom's book, Brandwashed.

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