first saw this image I thought it was a funky Scandinavian bread shop. That's what happens when you live in a bilingual country. Thanks to Moderna Museet for informing me that Scandinavian Pain is actually an exhibition running this summer at their museum in Malmö Sweden. Ragnar Kjartansson's eleven meter neon sign, Scandinavian Pain, will be installed on a barn housing works by Edvard Munch - cheeky Swedes.
image © Ragnar Kjartansson