Feb 28, 2012

Fashion Influencers Fashion Bloggers and Brandwashing

Robin and Gino - one from my found vintage photo collection

A few weeks ago, Syed, at Dapper Kid, wrote a great post about fashion bloggers and transparency

I commented on how I doubted the transparency of Jak & Jil at times. 
My viewpoint formed after seeing too many black quilted vintage (?) Chanel shoulder bags and a specific type of phone in a series of posts on Jak & Jil. 

These high-gloss street style bloggers have always left me with doubts - it's time to move on, marketers. 

Today, in my reader, four new posts from Jak and Jil came in - each titled Tommy Ton for Club Monaco. 

Thank you, Mr. Ton, for your transparency. I, for one, greatly appreciate it.

For more on brandwashing, look at Martin Lindstrom's book, Brandwashed.