Feb 22, 2013

The Business of Bourbon

My parents were Scotch drinkers. Which meant that if I ever wanted to have a few shots of liquid courage before going out I either had to grow a fondness for scotch or figure out some way to get into their unopened vodka bottle without being noticed. To make a long story short, my Dad approached me a few years ago expressing his embarrassment when he poured his friend a vodka soda only to have his friend politely comment on the lack of actual vodka in the soda. Now who in their right mind would've thought my Dad still would have had that same bottle of vodka that was watered down weekend after weekend in 1989? We both laughed about it. That's all we really could do.

Remember New Coke?  I always question brands and their ulterior motives - even if in reality they don't have one. Last week when I heard that Maker's Mark had 'underestimated' the demand for their bourbon five years ago, (barreling less of it for the five year aging process), and had in turn decided to water down future batches, (to ensure supply met demand), the first thing I smelled was foul play. To make matters worse, to state that no one would even know the alcohol content had been lowered from 90 to 84 proof, (an overall decline of 7% in alcohol), the company, that thought it was being transparent, actually made it sound as if Maker's Mark drinkers were without palette and therefore it was without consequence if they watered the booze down. In no way am I accusing Maker's Mark of anything dirty, (no publicity is bad publicity), however the Maker's Mark brand equity is at stake and I find it hard to believe a company could be so blatantly dumb unaware of the damage such a move could have on that equity.

Always the entrepreneur, I'd planned to head right to the liquor store to stock up on 90 proof Maker's Mark for resale at a later date. But wait, could this move on my part actually be the desired end result of a marketing tactic?

Feb 20, 2013

Mid-Century Danish Designer Sven Ellekaer

available at The Elemental Garden

via Lauritz

via Lauritz

available at eLaB Vintage

available at Morentz

via Lauritz

Feb 12, 2013

Another West Vancouver Home Demolition

A building permit is in process for a custom built 3 level, 5280 sq. ft. 'dream' home.
1835 Mathers $1.7 million
Sits creek side and across the street from West Van High. Mature trees and a large yard. As you can see it needs some work but I'll help you.

Feb 11, 2013

Quote of the Week - Herman Hesse

image Stacy Reynaud

When a tree is cut down and reveals its naked death-wound to the sun, one can read its whole history in the luminous, inscribed disk of its trunk: in the rings of its years, its scars, all the struggle, all the suffering, all the sickness, all the happiness and prosperity stand truly written, the narrow years and the luxurious years, the attacks withstood, the storms endured. Bäume. Großdruck. Betrachtungen und Gedichte.

image Stacy Reynaud

Feb 8, 2013

The Dreaded Name Tag | A Tip

Wear your name badge on your right hand side so that when people shake your hand their eye is directed to your name, not an empty space.

Feb 7, 2013

6 Swanky Lighters

Mid Century Lighter
Markers in Time

Vintage Glass Table Lighter
Olsen Vintage Market

  Lucite Sea Scene Lighter
Magical Stuff

 Japanese Glass Table Top Lighter

Hollywood Regency Table Top lighter
Quaint Estate
table top lighter and cigarette holder

Feb 5, 2013

Mid-Century Beach Home 1966

Beach house on Hilton Head Island, South Carolina
Built: 1966
Size: 2,775 square feet - on three levels
Materials: rough-sawn cypress siding, terrazzo floor, stainless steel conical fire hood, bookcases with metal connecting strips
source: H&G Building Guide Spring 1967

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