I've already touted Burberry Prorsum's Mens' FW 2008 line and with their first quarter total revenue already up by 22% I'm sure we're going to see even a larger increase for the duration of 2008. I'd argue that their accessory line is motivating this increase.
Strategically, Burberry is on the right path. Entry level luxury brand consumers can approach the line through its accessories and become loyal followers as their income grows.
Here are my picks for Burberry's entry level consumer:
The paisley scarf
Classically sophisticated and unisex
The cap
The toque (beenie, winter cap)
The fingerless glove
The tote
Not as entry level as the others but a good investment for an heirloom piece
Photos: style.com
Burberry Prorsum Fall Winter 2008 Inspiration:
The paintings of L.S. Lowry
