Dear TOMS Shoes

Is it still One for One when Ashley buys a pair of TOMS shoes at a department store that's already bought 500 to resell? She's confused because your trademarked slogan is, 'With every pair you purchase, TOMS will give a pair of new shoes to a child in need. One for One.' When Ashley gets around to purchasing a pair of TOMS at aforementioned department store, that same pair of TOMS will have then sold twice, once at wholesale and once at retail. Who is the 'customer-philanthropist', the department store or Ashley? Two for Two?